The University of Cambridge’s Festivals produce printed programmes to inform and engage a regional and international audience of attendees. The District’s brief was to redesign the programme to embrace the new brand identities for the festivals and deliver improved usability.
Clarity and navigability were key values in our approach to this project. We looked at how people interacted with the simple date-ordered programme and devised categorisation that would deliver a more intuitive system, providing a quick comprehensive overview of the variety of events and also rewarding more sustained reading with interest and valuable insights such as location maps.
Iconography signposts categories, enhancing navigation while interacting with photographic elements to break grid boundaries and give the festival a dynamic, fluid feel. The pull out calendar was streamlined and simplified through the use of a Gantt chart. Differentiated paper stock and page size enhanced the programme’s tactility, ensuring the calendar was simple to find and worked as a standalone item that could be put up on a fridge.
Additional print elements include event flyers, street banners and perforated invitations which disassemble to reveal the festival identity marque, which is used dynamically across all communications to tie together and boost awareness of the events.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums