- Identity development
- Communications strategy
- Art direction
Changing Spaces is an artist run project originally started in June 2009 as a pioneering initiative developed by Cambridge City Council in partnership with Love Cambridge and a team of artist volunteers. To date they have exhibited over 150 artists in empty shop windows and pop up galleries in the city.
We were commissioned to develop the name and identity for this venture, nah adventure. With the main touch point being the shop windows themselves we made this the focus for the visual language we developed. The tricky thing about windows is that they come in different shapes and sizes. As such we developed a very flexible identity system which worked as effectively in a range of contexts and dynamics.
In addition to the flexibility it offered, the identity, although designed in 2D had a movement and an energy to it. This mirrored the ever evolving nature of the project itself. The identity we developed continues to be fundamental in maximising recognition and engagement with the project. For the initial period our very own Alun Shooter was a director, but stood down in early 2012 to focus on the agency and The Frontroom. He hopes Changing Spaces continues to grow and shape the Cambridge art scene.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums