- Identity design
- Installation design
- Art direction
The Cultures of Digital Economy (CoDE) research institute at Anglia Ruskin University is a network of academics who work in media theory and network culture, media archaeology, digital music and video, fine arts, video games, production and performance, serious gaming and digital text. Combined with scientific contributions from colleagues involved with design and technology, audio engineering and computer design and animation. Clearly, CoDE have huge diversity and their proposition is a very rich one.
Our job was to distill down and express their brand values, breathing new energy into their so far static identity. What underpins their research is the fact that every aspect of what we call the ‘Digital Economy’ affects every aspect of our lives. Its reach goes way beyond the four walls of a computer lab or a server farm out into the wider community.
In order to express this and make the CoDE brand shine, we had their logo made into a large-scale neon sign. We then took the sign into a variety of environmental contexts (both inside and out) and shot the sign glowing away. The response CoDE have received from both internal and external audiences has been overwhelming and the shots and film of the sign provides them with very engaging visual assets which have formed the basis of the design of a range of brand materials.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums