- Art direction
- Planning and management
- Set design
- Film and editing
Our work on the design and development of the website for the FortyTwo Evolution project, led by the University of Cambridge’s Professor Simon Conway Morris, identified value for educational and inspiring film content that would showcase notable evolutionists sharing insight into their specialist fields.
The District set out with aspirations to make work of a standard that would sit alongside TV spots and provide inspiring nuggets of information pitched at a level that engages with a lay audience. The challenge of directing contributions from 42 incredibly diverse specialists from all over the world called for a consistent approach to the art direction.
Set design is a crucial element of the final result, with a consistent backdrop keyed into each evolutionist’s area of expertise through the placement of specific objects on the desk. The inclusion of detail shots encapsulated the personalities of the speakers through a focus on their hand gestures and facial expressions, while the mechanism of the name card placement placed everyone on a level, whether they were a household name or more used to a specialised audience.
The final 42 films were accompanied by an introductory trailer which concentrated down the hours of footage to highlight some of the idiosyncratic statements which would prick people’s ears up. It was a privilege to meet these experts who are as passionate about what they do as we are about what we do.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums