NUA East Gallery
- Art direction
- Brand development
Norwich University of the Arts moved its public gallery to a new site on St Andrews Street at the end of 2015. The new space with a new name – East GalleryNUA – called for a new suite of printed materials to engage art lovers, academics, students and the public in its ambitious programme of university, national and international shows.
For the gallery’s inaugural show Beneath This Mask, an exhibition of photographs by French photographer Claude Cahun, we wanted to create something that felt bespoke and original for this special event. We took the idea of the art postcard, that can be found for sale in any gallery shop, and made it into a flyer that would be more than just a piece of card that would be stuck to a fridge for a couple of weeks. The result has value, keep-ability and, over the course of an ongoing programme of events, collectability.
For VIP guests, we layered up the concept by attaching it to the Private View invitation. The result lifts the art off the page, creating a framed canvass for the art. On the reverse a simply navigated grid layout provides the event information including hand-stamped opening dates to add a human touch to the communication. An accompanying show brochure continues the giveaway concept by folding out into an art print poster.
Also included here is development work on Navigate East, which uses the pre-existing ‘N’ symbol of the NUA identity to create a simple arrow icon to use as a navigational identifier which would ideally be used across the city to point art lovers toward the gallery.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums