- Art direction
The District’s work on previous editions of the Norwich University of the Arts undergraduate prospectus earned us the freedom to push further in delivering a bold and confident book that uses variety of paper stocks sensitive to content and a layered approach to page sizes. The introduction of a new typeface to the brand guidelines added another layer of personality to the brand, while simple grids and the paring back of text content gave the key messages space to deliver maximum impact.
The understated cover creates an experience akin to unboxing the prospectus, presenting an intriguing initial visual that doesn’t give too much away, before opening up a burst of textures, colours and page sizes. Our art direction of a slate of photography set the tone for capturing the character of the campus and the real personalities of its students to project the university’s honest and human voice.
The prospectus has been distributed to schools and colleges and at national and international recruitment fairs aimed at prospective students commencing their studies in 2016. After the initial UCAS deadline in January 2016 NUA reported 7% growth in applications over the previous year.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums