- Art direction
The Perse, an independent co-educational school in Cambridge, called in The District to look at its total visual toolkit in an ongoing project that is encompassing all aspects of its communications. The immediate task at hand was to analyse where the school was with its printed materials, which required extensive research on all internal and external facing items from prospectuses and parent newsletters through to calendars, diaries and even forms and registers.
We looked at The Perse’s colour palettes, use of typography, grid structures, hierarchies and image assets, evaluating the form and function of all documents to construct a message that has consistency and, hopefully, a bit of distinctiveness. The resulting visual language we developed focuses on giving The Perse more ownership of the unique purple featured on its shield, allied with a simplified typographic scheme, the introduction of an illustrative style and a set of icons that bring a clear hierarchy to content and provide a consistent set of tools for the school to work with.
The OP (Old Perseans) News was given a facelift with a switch to a higher quality uncoated paper stock which gives the publication a rigidity and premium feeling. We introduced more pictorial contents using a mixture of supplied, found and historic images mixed with iconographic devices. The all-purple back cover gives OP News consistency and ties it together with the school’s other materials.
An Enduring Gift is a campaign that reports back to alumni and other doners on where the proceeds of The Perse’s fundraising are being spent, with a focus on case studies and success stories. We developed the report into a pack of different printed formats with a very defined, to-the-point tone of voice, which creates intrigue and rewards the curious.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums