- Web design
- User journey development
- Content strategy
- Art direction
- Website development
The Team website exemplifies our mobile–first approach to website design. We recognise that it is essential for the user experience on mobile to be just as good as it is on desktop, so we turn the traditional design process on its head and start by looking at how a site should behave on a mobile device. From there we can expand across to desktop and add in detail, rather than go the other way round and be forced to remove detail arbitrarily.
The Team brief called for a new digital experience, starting with a focus on the key user personas the site is directed at. This required us to develop an understanding of a very diverse audience and deliver an experience that was interested and engaged a variety of personas. Our response met their requirements for clarity and intuitive hierarchy with a stay–on–page sub–nav that ensures the user knows where they want to go and minimises the number of clicks to get there.
The site was built with modular components to deliver a toolkit of text containers, image galleries, logo lockups and bullet pointed sidebars that the client could use in-house to build additional pages with consistency. We created a set of icons that would act as recognisable signifiers for each content block.
User engagement is encouraged through ‘explore’ boxes which link specific content types together, so for example a visitor reading a staff member’s conference insights will be presented with opportunities to read more content from the same contributor, or conference insights from other members of staff. Much more sophisticated than a randomised feed, the explore box has been built into all aspects of the site administration and requires very little work for the client to maintain and update.
The introduction of Team’s Insight publication to the site as digital content required strategic thought. A big concern for us was developing an intuitive reading experience that made the longer form articles more digestible to a web audience. An ‘X minutes to read’ feature prepares the user’s expectations while an always onscreen bar along the top tracks the reader’s progress as they scroll down the page.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums