- Identity development
How do you design a place? This was the challenge we faced for the development of the former Waterbeach Barracks and Airfield site. Appointed by Urban + Civic, the group responsible for large scale projects such as Alconbury Weald and the Olympic Village at Stratford, we were tasked with crafting an identity that celebrates the heritage of this location while also reflecting the forward-looking approach being taken to this lakeside-living place.
Our first task was to design a public consultation event for the pre-application phase, which would present all the work and research into the development to-date, as well as provide a new opportunity for local residents and concerned parties to feedback their views and ideas. We started with the content, reviewing hundreds of pages of development framework documents, masterplanning and design visions and 100 day plans. Eight key ‘pillars’ emerged which the consultation would need to address, such as transport, housing & development and business & employment. We applied these pillars to a consultation hierarchy, creating eight separate zones with a simple naming device that created ‘A Connected Place’, ‘A Living Place’, ‘A Growing Place’, etc.
The site’s sports hall provided the venue for the consultation, its four badminton courts conveniently marking out the eight zones required for the content. Responding to the constructed nature of the development and the developers’ commitment to using renewable materials, we designed a modular system of three dimensional plywood cubes and cuboids which would contain boards displaying maps, CGI visuals and information about the development’s aims and proposed solutions.
To provide more contextual information and generate interest and excitement at the event we designed and developed a cycle app which would enable visitors to tour the site and point out sites of historic interest; accompanying literature for visitors to refer to and take away, branded give-aways including tote bags and mugs; and an accompanying website which contains an archive of all the information presented at the event.
- Alex Bibby
- Anglia Ruskin University
- Cambridge City Council
- Cambridge Computing History Museum
- Cambridge Festivals
- Cooke Curtis & Co.
- Creative Front
- Design Bridge
- Design Council
- Future City
- Mole Architects
- Norwich University of the Arts
- Old Friends Brewery
- Pan Macmillan
- Periscope Post
- Sedgwick Museum of Earth Sciences (digital)
- Sedgwick Museum of Earth Sciences (film)
- St John's College, University of Cambridge
- Team Consulting (digital)
- Team Consulting (film)
- The Perse (anniversary campaign)
- The Perse (print)
- University of Cambridge
- University of Cambridge Museums