Who we are
It’s all about the people
We are people, our clients are people and their clients are people. We therefore make people our focus. We get to know the client and what makes them tick. Through research, which can be as simple as getting around a table and having a good chat or could involve a programme of directed workshops, focus groups and secondary research, we make sure we get into every nook and cranny. Aside from giving us insight it helps us foster a relationship where a client feels comfortable to throw ideas at us and we feel happy to take risks. People are wonderfully diverse and for that we are eternally grateful.
Think in 3D
Brands exist in an ever changing world. Nothing remains static. The world isn’t 2D and therefore brands shouldn’t be. We print things, code things, plan things, draw things, film things, write things and have been known to make things into large-scale neon installations. We start the design process with all doors open, we ask why and we apply our ideas in the way that is most relevant, interesting and effective. We slowly begin to close the doors, leaving some ajar to be explored later. We then burst through the big one at the end with the shiny knob. The particular door, or if we are to end this tired analogy, channel, we select, could be anything from outdoor advertising to bringing to life a piece of print with augmented reality.
Why? Because now is not the time to follow the herd, now is time to grab the bull by the horns. Times are harder, budgets are tighter, technology is better and marketplaces are more crowdeder. We can no longer do things because ‘that’s how we did it last time’ or ‘our competitors do it like that’. These are the very reasons we shouldn’t be doing it that way. We collaborate in every part of the process. We are not arrogant enough to think we know your industry better than you, but we do know about communication. Your deadlines become ours. Your stakeholders become ours. Your problem becomes ours. We meet regularly throughout a project and when it is finished we always seek feedback. You always have direct contact with the Creative Partners.
The very essence of what we do is to help brands make friends. Oh and don’t worry, it sounds fluffy but these friends buy tickets to your shows, choose your energy drink over your competitors, attend your conference, come into your pub, enrol on your course, donate to your charity and buy your well appointed apartments. Oh and they also, and this is the best bit, tell their friends about you, who in turn become your friends. And so the cycle continues. We never do anything ‘just because’. Every detail, however small, is done for a reason. Our approach adds value. We get results.
Never be happy
This is part of our make-up. We don’t stop when the client is happy. We continue until they are shaking with excitement (well almost) and we are too. We are always learning and growing and we are are acutely aware of the fact that you are only as good as your last project. We keep exploring new channels, new technologies and new approaches. We are constantly looking for inspiration. We love meeting new people, whether they are undergraduate film-makers, people who cut paper with lasers or clients with big ambition.
Work with like-minded people
We are often asked whether we ‘specialise’ in a particular vertical market. Our answer to this is that we specialise in working with people who care about what they are doing (we don’t actually say that, that would be weird) but we firmly believe it. This is not just about getting on with our clients but understanding eachother and sharing the same ambition. The kind of people who want to do things better and look at things from a different angle, quite inconveniently, don’t all work for Universities, or arts venues or build apartment blocks, they do all sorts. As such we work where the good people take us. Working in different sectors keeps us excited, on our toes and allows us to come at things from surprising and effective angles.