King’s College is a place in which an education charged with creative and intellectual energy is driven by a unique physical environment. The King’s Campaign will see the college raise £100 million to lead the way in encouraging and enabling more of the brightest students, regardless of their financial or social background.
Visually elegant and uncluttered, the campaign identity uses the copy device ‘THE MAKING OF’ to anchor the expressive narrative which captures the breadth and impact the college has had, and continues to have, on its alumni and the world.
Using the historic King’s purple, and a contemporary illustrative approach that captures the iconic built environment of the college, the identity is applied in print, online and in beautiful hanging banners set around the front court, adjacent to the chapel.