Norwich University of the Arts is a modern university with roots as an art school that date back to 1845. It is a thriving and inspiring environment, inhabiting a beautiful and diverse collection of buildings, old and new, in the centre of the city.
The prospectus is an expression of both the quality of the institution and the practice of the students. A strong material palette combines with an understated confidence in the design; the prospectus uses simple typography, negative space and thoughtfully directed photography of the students, the buildings, and the city to convey what makes NUA such a special place.
Never Underestimate Art is a call to arms that is flexed throughout the prospectus to title different content types, but is never pushed too hard – it simply acts as another layer to discover. There is a strong pride in this manifestation of a prospectus, and the success has been quantifiable with a reported increase in applications of 7%.