Rodic Davidson Architects are a Bloomsbury based practice with a seductive portfolio of design-led refurbishments and new builds. The re-imagination of their digital presence calls for both a functional overhaul (key components being rationalising content, easing navigation, and simplifying user journeys), strategic development of the brand message and an update of the logotype using a more human, characterful sans serif typeface.
The introduction of an Exhibition section accentuates the programme of curated displays in the studio window space; a photoshoot captures team members enjoying their spaces, mirroring the Rodic Davidson ideology of buildings being an extension of ourselves. The new site provides a subtle canvass which glories in images of spectacular work, with simple typographic grids that imbue modern elegance.