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A research facility at the University of Cambridge, the Wellcome / Cancer Research UK Gurdon Institute specialises in developmental biology and cancer biology. For 27 years the institute has published an annual prospectus detailing all areas of its research focus and activities. The 2018 prospectus introduces a bold and playful new typeface, simplified infographics and a tactile uncoated paper stock to create an eye-catching addition to the Gurdon library.