Vanzzz are a new concept in camper van hire which represents the antidote to the current ‘one size fits all’ approach. Their vans are equipped with the essentials to ensure a carefree, hassle-free and truly memorable trip away and are modular and flexed depending on their customers’ needs. They include the Festi-van, Star-van, Go-van, Fam-van and are specified to the highest standard.
We were appointed to brand them from the ground up. Our role was to ensure they launched with impact and to ensure people ‘got’ this innovative new concept. Focusing first on the verbal we named the vans based on their place in the world, and anchored everything in the joyous and reassuring strapline ‘it’s all good’.
The identity created concertinas the ZZZ’s to emphasise the flexible nature of the vans, and it is boldly and brightly applied on vehicle livery and in off and online communications. Another component of the visual system was the creation of a number of photographic, illustrative and iconographic images which are paired with emotive language to drive a narrative around each van.
The Vanzz have recently been spotted at a number of UK festivals and are already booked up for the ensuing months. It is indeed, all good.