Avant-garde architects Mole are growing in size and national stature and require a digital profile that is reflective of their practice. A strategic re-evaluation improves user journey, strengthens responsivity, optimises for search engines, and, vitally, updates the visual aesthetic to mirror their design approach.
The website challenges, not in a superficial way but rather in a way that makes sense and feels appropriate. Content is rationalised and the user journey reduces clicks and manages expectations. The content management system provides autonomy to manage the site moving forward, while ongoing updates ensure the site continues to achieve its potential.